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FASHION IN THE DRC (DEMOCRATIC REPUBLIC OF CONGO)

Posted by Ange on February 25, 2014 at 8:50 AM Comments comments (33)

Bold, Bright and Brilliant; just a few words to describe the stunning prints and fabrics used in creating Congolese fashion.

 


 

(Picture by Lisa Clarke)

 

Unlike Western trends, Congolese styles are created to stand out from the crowd, making use of both vibrant hues and striking prints, reflecting African culture.

 

Traditionally Congolese clothing is centred on the wearing of colourful materials referred to as ‘Liputa’. These types of fabrics are worn by both men and women, and can more often than not be found at the local market. They are usually cut into strips from two to six yards in length, and to complete the look are typically worn with a complementing headscarf.

 

‘Liputa’ are sometimes also designed for different purposes, and aimed at certain audiences, for example paying tribute to a leader, marking a special occasion or at a sporting event.

 


 

(Picture by LA BELLE KITOKO)

 

SAPOLOGY

 

Moving away from the wearing of the more traditional Liputa, the 1970’s witnessed a new sub-culture emerging on the streets of Kinshasa known as ‘Les Sapeurs’. ‘Les Sapeurs’ or ‘Sapologists’ refer to a group of dapper looking Congolese gentlemen who dedicate their time and money to dressing strikingly, yet elegantly well.

 

WHERE DID SAPOLOGY ORGINIATE?

 

One of the founders of Sapeur movement and a highly respected figure amongst the Sapeur community is Strevos Niarcos, who sadly died just over 9 years ago. Niarcos strongly promoted, and was deemed by many as the “Father of Sapology”.

 

To this day Sapeurs continue to gather at his graveside in Gombe cemetery in Kinshasa, sporting their most extreme outfits to mark the passing of a highly influential character.

 


 

(Sapeurs gather at Niarcos graveside 10th Feb 2014 picture by Daily Nation)

 

Papa Wemba, first and foremost a talented musician (co-founder of orchestra Zaïko Langa Langa, along with his own group Viva La Musica) also played a vital role in popularising Sapology in the DRC. Having travelled to Europe on many occasions to promote his groups and to perform, Papa Wemba was particularly influenced by European fashion, culture and sense of style.

 


 

(Papa Wemba Picture by Radiookapi @Flickr )

 

A short while after Independence in DRC however, President Mobutu imposed an Authenticity campaign suppressing the freedom of citizens to express themselves through the medium of fashion. Mobuto forced all citizens of the DRC to adhere to the new rules, which forbid the wearing of westernised clothing. This encouraged Wemba to rebel against the majority, and promote Sapeur beliefs through his organisation the Société Ambianceurs et Persons Élégants (The Society for the Advancement of Elegant People thus 'S.A.P.E' for short). Wemba and his group challenged dress code, opposing ‘Re-Africanisation’, bringing Sapology to the forefront of his band and society.

 

The flamboyant Sapeurs have become a part of Congolese culture, and can be seen on a daily basis strutting along on the streets of Kinshasa, as well as neighbouring Congo Brazzaville. These well respected trendsetters have made it across Africa entering into fashion wars with one another in view of gaining the title of “The Best Sapeur in the world”.

 

Sapology has also managed to cross the Mediterranean onto the wider Congolese diaspora (Congo-Kinshasa and Congo Brazzavile) living across the world. In the early 80s and 90s, Belgian and French Medias talked a lot about this phenomenon, following Sapeurs on shopping trips and featuring special programmes on TV to talk about Sapology. Today, Sapology can also be seen on our TV screens here in the UK thanks to the infamous Guinness Advert, featuring Sapeurs from Congo Brazzaville; bringing a bit of this peculiar phenomenon to Britain:

 

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RULES OF SAPOLOGY

 

Being a Sapeur is much more than just wearing the latest fashion. For most, it is a way of life, a code, even going as far to say a religion. Just as with all religions, in order to be considered a true Sapeur, one must adhere to a certain set of rules, conventions and ideologies.

 

As a general rule all Sapeurs should aim to be polite and abide by the law. They should also be well dressed, fragranced and groomed, wear designer clothes, and sport a clean cut hair design. The aforementioned are the necessary ingredients to being a true Sapeur, however these criteria may vary slightly depending on individual style or preference and even which Congo you are from!

 

Those Sapeurs from Congo Brazzaville in particular tend to stick to wearing no more than three colours/tones at once, excluding white. For them, pocket handkerchiefs are not folded, however stuffed into the blazer pocket effortlessly. Brazzaville Sapeurs prefer to match and accessorise with canes, cigars, umbrellas, scarves, socks suspenders you name it!

 

On the contrary Kinshasa Sapeurs have a tendency to be more garish and daring. For them the more colour clashing there is the better. Sapeurs from the DRC are known for standing out from the crowd with one of the favourite designers being Yohji-Yamamoto, who is known for his bright costumes.

 

During fashion battles most Sapeurs often open their suit jackets abruptly and stomp in an authoritative manner in order to show which brand/label they are wearing. Sapeurs also like to show off their shoes, most of which are usually J.M. Weston, a high-priced French shoemaker.

 

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CONGOLESE FASHION TODAY

 

Today, there are many new designers on the scene. Mamie Kapend, a young fashion designer who moved to Chicago (USA) from the DRC being one of them. Thanks to Kapend, founder of YaSika Mode which translates as “The latest fashion” and others like her, western societies have been able to experience the beautiful, authentic prints and styles that the DRC has to offer.

 

Mamie Kapend whose collection boasts a blend of African patterns and prints mixed with modern lines, cuts and shapes, also, like Wemba, talks of being influenced by her travels across various cities in Europe, Canada and Africa. She explains however that her collection is a symbol of ‘multiculturalism’ offering an “elegant and modern look at African textiles”. Her pieces are created to embody a sense of “Confidence and Elegance”.

 

Kapend made her Debut at Kinshasa fashion week in 2012 and will be opening her online store later this year: www.yasikamode.com


 

IS FASHION/ SAPOLOGY AFFECTING CONGOLESE SOCIETY?

 

We are increasingly seeing more and more of the traditional African/Congolese “Liputa” being adapted to suit western style on the High Street, especially here in the UK. However, in the DRC and neighbouring Congo, dressing traditionally has almost become a thing of the past. Traditional forms of dress are being pushed out, and increasingly substituted by Westernised fashions. Aspiring Congolese author Phillipe Rufano explains that the youth of today are in a sense being brainwashed by popular music, and subcultures, stemming from movements such as Papa Wemba’s S.A.P.E. He states that sadly nowadays a large proportion of the younger generation tend to want to follow western society, forgetting about traditions such as the wearing of the Liputa. He explains that even on special/important occasions many of them (the youth) now tend to turn up in casual clothing. “They strive to have good money to spend on clothes rather than investing in things such as education, reading and their own future. Many are of the mentality that money and branded clothing are everything”.

 

GO SHOPPING:

 

African/Congolese prints can be found in stores such as H&M, Topshop, ASOS.com, RiverIsland and even Primark. Nowadays many African designers, with their modern twists on the traditional 'Liputa' are increasingly being featured on the catwalk; see Congo Fashion Week, Kinshasa Fashion Week and Vouge.co.uk for more.

 

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(Even Solange Knowles (Beyonce's sister) is a fan of the Liputa print and Les Sapeurs!)

 

Want to know more about Congolese fashion? Check out some of the links below featuring up and coming designers, Congolese fashion blogs and more…

 


Links:

 

Congo Fashion Week

 

Congo Fashion House

 

Kinshasa Fashion Week

 

Deolasagoe Fashion Blog

 

La Belle Kitoko

 

ARTICLE WRITTEN ON BEHALF OF THE LISAPO CONGOLESE HERITAGE PROJECT AT C.A.N- Community Arts North West).

 

 

 

My Solange obsession No 2...

Posted by Ange on January 17, 2013 at 6:25 AM Comments comments (0)

I love this outfit! The hair, the make-up... everything! 

One day I will be able to pull this off too...

She's got that individual style and that " I don't care what anybody thinks, ima wear it attitude!"

Go girl!

Picture from FashionBombDaily.com

KimYE is having a baby!

Posted by Ange on December 31, 2012 at 7:40 AM Comments comments (0)

I know some people may find it trivial, sad even, I mean I don't even know them for pete's sake, however due to Kim Kardashian being the style icon that she is, I feel that a big congratulations is in order on the announcement of their new addition to the family!

Move over Suri Cruz , Harper Seven there's going to be a new baby style icon in town!

 

 

 

Chanel will not launch an e-commerce website

Posted by Ange on October 24, 2012 at 4:55 AM Comments comments (0)

http://www.vogue.co.uk/news/2012/10/23/chanel-will-not-sell-ready-to-wear-collections-online

Chanel has announced that it will not be following the trend by opening up an online store; and why should they?

Strangely enough I agree with the powers that be at Chanel. Taking the gamble to send sophisticated Chanel merchandise in the post would be Ludicrous!

I mean sending items of a lesser value is traumatic enough without the added pressure of your item being worth over £1000, the fact that it may get lost somewhere along the way, and then dealing with unwanted items from unsatisfied customers who never tire of the excuse that ‘it didn't look like the picture’.

Bruno Pavlovsky (Chanel president) upholds that Chanel clothes can be viewed better in stores, where customers can be assisted by staff. He also affirms that "To be able to wear Chanel clothes, you need to try them on”.

Let me know what you think.

Would you buy Chanel items over the internet?

Should Chanel open up an online store?

Leave your comments below!

Love Angie  x

 

 Chanel Paris - 31 rue Cambon

 

LFW- behind the scenes!

Posted by Ange on October 24, 2012 at 3:45 AM Comments comments (0)

My secret insider was able to get some amazing behind the scene shots from London Fashion Week !

Take a look:

Glad my seat is saved (row number 1)

The Runway

So that's how the models always look so flawless... MAC!  

  One of this seasons trends... Embelishments!

 

 Model looks

 

Merci mais Non Kanye! - Paris Fashion Week 2012

Posted by Ange on March 8, 2012 at 5:55 PM Comments comments (0)

Ok so it must be true what they say, when you have money you can do anything! Right? Right? WRONG!

A prime example of this is Mr Kanye West rapper turned 'Fashion Designer'.

I'm sorry to say but I wasn't feeling his collection at this years Paris Fashion Week (not that my opinion is valued...)

I mean the collection was like something you'd find in H 'n' M, not that I'm dissing them because I love their clothes; but what I mean to say is that it has all been done before! Come on "Ye" leather leggings?? I had those like 10 months ago!!

Check his collection out here! and let me know what you think! (Oui c'est en Francais!)



Love Angie x



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